Gaming and Video Production: The Art of Game Design

Tanner Iskra

March 22, 2023

Tanner Iskra

The art of gaming is one of the main aspects of video games. It helps the game have a unique appearance and a harmonic combination with the story, lore, and other technical features.

The styles of game art vary from realism, comics, and fantasy to stylization. The style and artist selection depends on the game’s genre, ambiance, and target audience.

Character Design

Character design is the process of creating characters for animated movies, TV shows, comic books, video games, and toys. These characters are typically given personalities and details that make them memorable and iconic.

Before designing a character, a concept artist will do research on the character and how it relates to the story or project they are working on. This research will help the artist understand how to design their character, what it’s like to live in that world, and what traits or characteristics they would need to add.

Once the concept artist has an idea of the character, they’ll do rough thumbnails and sketches to help them flesh out their ideas. This is a great way to try out different looks or vibes before finalizing the design.

Once the artists are satisfied with their rough sketches, they will start to refine them and bring them to a more polished state. This can include adding linework, color, and detail to the design.

Environment Design

Environment design is an art form that involves creating a virtual world that’s realistic and immersive. This is one of the most important elements in gaming and video production because it sets the mood, expresses style, and provides context for the game’s story or gameplay elements.

Game environment artists are responsible for creating the environments in video games, which include outdoor nature and indoor urban settings. They use professional depth perception skills to create incredibly detailed and vibrant landscapes.

They also use their knowledge of topography, architecture, geology, and other fields to build realistic environments for the games. They also add props and characters to bring the environments to life.

The best environment art makes a scene feel alive and challenging to play in. This includes using lighting to illuminate different areas and adding shadows to make the scene seem more real. It may even include special effects like rain, wind, and smog that have real-world consequences and affect the overall atmosphere of the scene.


Animation is a technique that uses images to create the illusion of movement. It uses the scientific principle that our brains can only hold an image for a fraction of a second, but when multiple images appear quickly in sequence, our eyes interpret them as continuous motion.

Animators can use 2D or 3D techniques to achieve this effect. Digital 2D enables them to create images in a two-dimensional space and make changes more easily, while digital 3D can give them the ability to change more details at once.

Another key element of animation is timing, which refers to the speed of an object’s or character’s movements. This is important to convey how weighted or powerful a character or object is, as well as the way it moves across a distance or a line of sight.

Animation in games is a critical part of making an interactive experience for players. Whether the game is for children or adults, quality video game animation can make all the difference.

Video Production

Whether you’re a game developer or an entrepreneur, video production is an essential skill for ensuring your game looks appealing and immersive. This requires not only artistic and technical expertise but also a clear understanding of the goals and scope of the project.

Video production can be anything from a small commercial for a new product to a lengthy movie, but no matter the format, it will involve a series of steps to capture, process, and edit the images you want. It’s an incredibly versatile tool and one that can inspire, inform, or entertain any audience.

The first step in any video production is establishing the key components of your project, including budgets, talent, and locations. This stage is vital to ensuring smooth and cost-effective production.